Microsoft's Litigation Chief Scored on Social Media, Should Other In-House Lawyers Follow Suit?
In-house counsel would be wise to use social media to share news, experts say, but companies need a measured strategy if they want to take advantage.
August 14, 2017 at 08:10 PM
13 minute read
In July, Microsoft deputy general counsel David Howard wrote about his company's revamped preferred partner program, posting the news on LinkedIn. More than 130 people gave the post a “thumbs up,” and more than 30 people shared the news directly through LinkedIn. On Twitter, lawyers raved.
“We're proud to be one of 13 law firms included in @Microsoft's new outside counsel Strategic Partner Program,” the official Twitter account for K&L Gates said in a post. Matt Wahlquist, legal operations manager at Paypal Inc., called Howard's piece “fantastic” in a tweet.
A rare occurrence: an in-house counsel authored a piece of external-facing news and shared it on social media, and after hitting publish, people shared, commented and liked it. Newspapers reported on it. A conversation about billable hours and alternative fee arrangements gained new life.
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