Dan Hegwood. Courtesy photo. Welcome to Operationally Speaking, where we get to know the legal operations professionals behind some of the most prominent corporate law departments in the world. These are the individuals changing in-house practice as we know it through innovations in process and technology. Daniel Hegwood Marya Ruttenber Corporate Counsel: How did you first decide to build an ops function at AppNexus? What were some of the challenges in starting a legal ops function? How long did it take to set up the ops function? What are some areas of work the head of the function is able to do that you didn't anticipate? ... What is some of the technology that you find most helpful? Could you expand on what the fallback matrix is? How do you see the ops function growing?