The U.S. Federal Trade Commission’s recent settlement with two Georgia companies over allegations of misrepresentation in a media campaign promoting mosquito repellent to combat the Zika virus during the 2016 Rio Olympics provides some important takeaways for advertising and public relations firms.

The federal agency earlier this month announced that Atlanta-based public relations firm Creaxion Corp. and Inside Publications, publisher of Inside Gymnastics magazine, misrepresented that paid endorsements were independent consumer opinions and commercial advertising was independent journalistic content, according to the statement announcing the settlement. The companies’ principals, Mark Pettit and Christopher Korotky, respectively, also were named in the action.

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