The North American branch of London-based cross-border financial services firm Travelex Group looked in-house to find a new general counsel.

Tania Ali, who joined Travelex in 2014 as senior legal counsel and was promoted last year to deputy GC and corporate secretary, has moved up another rung on the corporate counsel ladder to the GC position.

Ali takes the reins of Travelex's legal team in North America and will oversee the company's retail and corporate business units along with its “fast-growing cross-border payment business,” Travelex announced Wednesday.  

Ali said in a written statement that she was “excited for the added responsibility and continuing to work alongside [the company's CEO and global general counsel] on the growth of Travelex North America.”

Travelex is a foreign exchange and international money transfer company that serves retail and business-to-business markets in 70 countries across six continents.

James Hewitt, CEO of Travelex North America, which is headquartered in New York, described Ali as a “thoughtful and inspiring partner who has been critical in building Travelex North America's payments business. She is business-savvy and is driving our business forward along with our North America senior leadership team.”

The company's global general counsel, James Birch of London, added that Ali is an “astute lawyer who possesses excellent commercial skills. Among other achievements she has been instrumental in the development and delivery of Travelex's key business lines.”

Before she joined Travelex, Ali served as senior legal counsel at Adecco Staffing USA Inc., the second-largest provider of recruitment and staffing services in the U.S. She is a graduate of the Maurice A. Deane School of Law at Hofstra University in New York.

Earlier in her career, Ali had a stint in private practice at the New York firm of Garson Decorato & Cohen and served as an attorney for Create Entertainment, a production house headquartered in New York.