The growing company that gives brands like Avon, GoPro Inc. and L'Occitane insight into consumers' use of their technology has hired a new top lawyer.

New York-based Contentsquare's Wednesday announcement that it has brought on Arnaud Gouachon as chief legal officer is part of a significant expansion that includes the hiring of four other executives in addition to Gouachon.

Contentsquare, a European cloud-based software startup that helps businesses understand how and why users are interacting with their app, mobile and websites, has raised more than $100 million in funding over the past year or so.

“As our company continues to grow, it is important that our leadership grows and expands with it,” Contentsquare founder and CEO Jonathan Cherki said in a statement announcing the hiring of Gouachon, as well as that of a global chief financial officer, global chief marketing officer, chief partnership and strategy officer, and U.S. head of people. “We're really excited to bring on new team members with innovative thinking, valuable expertise and distinguished backgrounds as we continue to build momentum into the rest of 2019 and beyond.”

Gouachon, the recipient of two master's degrees in law from Northwestern University School of Law and Paris XII University in France, is Contentsquare's first CLO.

“The mid-term objective is to implement legal and compliance processes designed to stand up to IPO due diligence in the next 2-3 years,” Gouachon told Corporate Counsel. “A typical challenge for companies in hyper-growth mode would be looking to scale up.”

Prior to joining Contentsquare last month, he held several in-house positions at various tech companies based both in the U.S. and Europe, including PeopleDoc Inc., where as chief legal and compliance officer and the company's first in-house lawyer, he “had a blast setting up, building and growing the PeopleDoc global legal and compliance function, helping support and drive the company's hyper-growth,” according to his LinkedIn profile.

In that role, he also worked closely with the CEO in the sale of PeopleDoc to publicly listed U.S. software company Ultimate Software for $300 million, LinkedIn said.