The Electronic Transaction Association announced Thursday that it is bringing in the general counsel from another trade association to become its next CEO.

Jodie Kelley will leave her role as general counsel at BSA|The Software Alliance to become CEO of the association Sept. 3, according to the press release. She succeeds Jason Oxman as the association’s CEO. Oxman, who became the CEO in 2012, left the company in January to become the president and CEO of the Information Technology Industry Council.

“As the payments technology industry grows in both size and importance, ETA must grow along with it. With the help of the board, I look forward to evolving the association at this pivotal time,” Kelley said. “I am committed to further expanding ETA’s already significant advocacy efforts, increasing our member-education programs and providing more networking opportunities.”

Kelley has been senior vice president and general counsel of BSA since 2009. Before that, she worked in-house as vice president and deputy general counsel of Fannie Mae. She has also worked as a partner at Jenner & Block. Kelley graduated from Harvard Law School in 1992, according to her LinkedIn profile.

“The payments technology industry is dynamic and expanding, and ETA has a vital role to play during this period of growth and innovation. Jodie is the right person to guide ETA to significant growth that provides enhanced value and a unified voice for our industry,” Kevin Jones, president and chairman of the board and CEO of Celero Commerce, said in the press release.

BSA|The Software Alliance announced Thursday that Adam Coates will become its next general counsel.

“Jodie has been a huge part of BSA’s success over the last ten years,” said Victoria Espinel, president and CEO of BSA|The Software Alliance. “She leaves behind a strong, highly performing team that is actively growing our compliance and enforcement program and will continue to do so following her departure. While we will all miss her, we wish her all the best and know she will accomplish great things in her next role.”

The Electronic Trade Association is a Washington, D.C.-based global trade association company that represents more than 500 payments and technology companies.

Kelley’s appointment to the CEO role is the latest in a trend in which organizations are naming in-house lawyers to become CEO. In March, Wells Fargo named its general counsel, C. Allen Parker, to become its interim CEO. At the time the board indicated he would not be the permanent CEO, however, the board has not made progress in filling that role. In July, the former chief legal officer, Eyal Shohat, of SodaStream was named its permanent CEO.