Since Rich Baer first became a general counsel, he said the role has grown to much more than telling executives what they can and cannot do.

He has been in general counsel roles since 2002 when he became the general counsel for telecommunications company Qwest Communications International Inc. After leaving Qwest, Baer became the chief legal officer at UnitedHealth Group and landed the job as the top lawyer at Liberty Media in 2013.

Rich Baer, CLO and CAO of Liberty Media. Photo: Joel Silverman

In July, Baer took on the additional role of chief administrative officer at Liberty and has worked with the company's founder, John Malone, and CEO, Greg Maffei, on what that role will entail and how it may look different from other companies that have a chief administrative officer.