The general counsel of New York-based marketing company VaynerX has also taken on the role of the global chief operating officer as of Jan. 26.

In the newly created role of the global chief operating officer, Marc Yudkin will oversee the operations across all VaynerX companies, which include VaynerMedia, VaynerProductions, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, Vayner Commerce and VaynerTalent. Yudkin will continue to serve as the company’s general counsel as well.

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