Truth Initiative general counsel Robert Falk's legal career has spanned decades with nonprofit and for-profit corporations as well as pro bono clients. Acting on what he describes as his innate desire to serve, he has been instrumental in the advancement of important health care and social causes.

Falk has 15 years of experience at prominent national law firms and has spent the last four years as GC for the Washington, D.C.-based nonprofit Truth Initiative, whose mission is to stamp out tobacco use and nicotine addiction.