After working for nearly 13 years as an in-house lawyer at Best Western Hotels & Resorts, Jay Pricher has checked in as the hotel brand’s new general counsel. 

He stepped up to the legal boss role from his earlier position as vice president of legal for the Phoenix-based company, which named Pricher as its new GC last week. His promotion followed former GC Larry Cuculic’s transition to CEO of Best Western and its parent company, BWH Hotel Group. 

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