The pendulum always seems to swing back. And with it are indications that the long-prevailing view of the general counsel as a strategic partner to management may be losing support in the C-suite. That lawyers are once again being viewed more as "frictional cost" to a transaction and that the general counsel is increasingly being seen as "just another adviser." So now, as suggested in the recent Corporate Counsel article "CEO's Grumble About Lawyers Sparks Dialogue About Being a Good Business Partner," there are thoughts that focused PR may be necessary to prevent the pendulum from swinging too far in the wrong direction.