Companies with an online presence in China may be surprised to learn that algorithmic features of their websites and online services may not comply with newly effective rules. The Cyberspace Administration of China’s Internet Information Service Algorithmic Recommendation Management Provisions (provisions), adopted in January 2022, took effect on March 1.

A Summary of the Provisions

The scope of “algorithmic recommendation technology” subject to the provisions is quite expansive.  Within its ambit are website features and online services that use algorithms to:

  • create content (“generative or synthetic-type”);
  • make personalized recommendations;
  • rank or select information;
  • search or filter content;
  • dispatch service providers; or
  • otherwise provide information to users.

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