If recent jury verdicts are any indication, companies are facing enormous repercussions when hit with antitrust liability and the damage is not just monetary—it is also reputational. Jury verdicts finding companies liable for antitrust violations often make headline news. For example, in September 2021, a jury awarded over $28 million in damages to BASF—automatically trebled to $84.9 million—after the jury found that Ingevity violated antitrust laws by tying sales of its products to patent licenses. See Ingevity v. BASF, C.A. No. 1:18-1391 (D. Del.). Likewise, in November 2019, a California jury found in favor of Optronic Technologies and awarded it $16.8 million—automatically trebled to $50.4 million—after the jury found a conspiracy to allocate and monopolize the telescope market. See Optronic Techs. v. Ningbo Sunny Elec. Co., C.A. No. 5:16-cv-06370 (N.D. Cal).