Earlier this year, Nike sued StockX, an online marketplace selling non-fungible tokens (NFTs) of images containing Nike shoes, claiming that StockX misuses its trademark by minting NFTs that include Nike shoes. Nike's lawsuit says NFTs are "an exciting way for brands to interact with their consumers in and out of the 'metaverse,' and diverse commercial applications of NFTs have emerged throughout the past two years." Nike worries that people who buy these NFTs from StockX may think that Nike authorized the image. The pleadings have some photos of bespoke Nike shoes, such as the 2018 Chunky Dunky SB. Nike filed the suit in federal court in Manhattan with a request for a jury trial. Nike claims the lawsuit is to protect its brand and customers, but its approach is misguided. These marketplaces help promote Nike's brand and are a direct result of Nike's effort to limit availability.