Credit: Zenzen/Shutterstock.com Selling to Legal: Collaboration Over Competition
Nick is a salesperson. Colin is a lawyer. Together we decided to explore how selling into the legal space can be less challenging and painful and more collaborative and consultative. There is no cure-all for how to make the relationship work, but there are several common themes and approaches that we both have found to be effective.
June 13, 2022 at 01:12 PM
7 minute read
Expert Opinion
Nick is a salesperson. Colin is a lawyer. Together we decided to explore how selling into the legal space can be less challenging and painful and more collaborative and consultative. There is no cure-all for how to make the relationship work, but there are several common themes and approaches that we both have found to be effective. We decided to frame it as a series of questions that we each would answer. Colin is identified as CL. Nick is identified as NC.
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