Ex-Peloton legal chief Hisao Kushi has become chief legal officer at a brand-new direct-to-consumer retail rug company, Ernesta, which he co-founded with former Peloton colleagues.

Kushi also was co-founder of New York City-based Peloton, which launched a decade ago. He served as chief legal officer from 2015 until he stepped down in September. He was succeeded by Uber's chief deputy general counsel, Tammy Albarrán.