As ESG continues to influence investment opportunities, greenwashing is becoming a big problem globally. When first introduced nearly two decades ago, the aim of ESG was to prioritize environmental, social, and governance standards in addition to profits.  Large financial investors announced ESG priorities, and over 1000 mutual funds and exchange-traded funds (ETFs) were created to reward and track ESG initiatives.  These investors have created pressure on public and private companies to develop and announce ESG goals.  In particular, there is pressure to announce and promote "sustainable" practices and low or zero carbon emissions.