OpenAP—a targeted-TV-advertising firm owned by media giants NBCUniversal, Discovery, Fox and ViacomCBS—has hired Andy Dale as its first general counsel and chief privacy officer.

Dale is joining the company after serving nearly three years as general counsel and chief privacy officer of Alyce, a business-to-business gifting platform. He previously was general counsel and vice president of global data privacy at SessionM, a mobile advertising and loyalty startup. While there, he helped orchestrate the company’s $215 million sale to Mastercard in 2019.

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