Technology is advancing at a blistering pace. It permeates every area of our modern lives—from the specially-formulated shampoo we use in the shower to fight dandruff, to the fuel-efficient and electric cars in which we drive to work, to the synthetic materials used to create the clothing we wear. Many companies want to be a part of this future by being at the forefront of these advancements in technology. Going from a "good" company to a market leader—a "great" company—requires a culture where innovation is celebrated and efficiently generated systematically.