(Photo: Diego M. Radzinschi/ALM) FTC Bags First Settlement in Probe of 'Review Hijacking' in E-Commerce
Review hijacking occurs when a marketer makes reviews for a highly rated product appear to apply to another. An FTC official said the tactic is "plain old false advertising."
February 28, 2023 at 07:22 PM
3 minute read
A Federal Trade Commission settlement this month with the Bountiful Co., a marketer of vitamins and supplements, was less significant for its monetary amount than for signaling the agency's push into a new enforcement realm known as "review hijacking."
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