Altria, the maker of Marlboro cigarettes, had formed its Juul partnership just before the e-cigarette maker fell on hard times. Photographer: David Paul Morris/Bloomberg FTC Yanks Antitrust Complaint After Tobacco Giant Altria Parts Ways With Juul
The agency had called the companies' 2018 deal anti-competitive, in part because it included a provision requiring Altria to cease selling its own e-cigarettes.
July 05, 2023 at 05:06 PM
2 minute read
So much for the Federal Trade Commission's big antitrust showdown with tobacco giant Altria, the maker of Marlboro cigarettes.
The agency announced this week that it has officially dropped an administrative complaint it filed against Altria and Juul in 2000 in the wake of Altria's purchase of a 35% stake in the e-cigarette maker for $12.8 billion two years earlier.
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