The Federal Trade Commission says American rapper Cardi B was among the social media influencers who made unfounded health claims for the detox tea brand Teami. Teami agreed to pay $1 million to settle the allegations. Courtesy photo FTC Preps for Crackdown on the Wild West of Social Media Influencers
"It's a lot of work because there are a lot of them out there," corporate governance expert Charles Elson said. "And their connection to your company can be very, frankly, vague at best."
August 28, 2023 at 12:20 PM
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The Federal Trade Commission recently issued new regulatory-compliance guidelines for the social media influencer market, a step it typically takes to put an industry on notice before it substantially ramps up enforcement actions.
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