Credit: Sesaon/Adobe Stock California's Data-Deletion Legislation Threatens to Shake Up Digital Ad Industry
"We think that this will have a tremendous impact on the small business and startup community in California," said Lartease Tiffith of the Interactive Advertising Bureau.
September 28, 2023 at 01:51 PM
6 minute read
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A California privacy bill that will give consumers the power to delete their personal information through a single request may soon become law, and could upend the way data brokers, advertisers and publishers do business in the Golden State.
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