LIV Golf tour and PGA Tour logos LIV or Die: How Legal Operations Can Make or Break a Business Strategy
The PGA's legal expense burn rate begs the question of whether its leadership predicated a business strategy on a flawed legal operational foundation.
October 13, 2023 at 11:48 AM
6 minute read
For the past several years, men's professional golf has experienced a civil war for talent between the PGA Tour and LIV Golf, which is bankrolled by Saudi Arabia's Public Investment Fund. Huge paychecks dispersed to renegade golfers, harsh rhetoric from principals, multiple lawsuits from both sides and government investigations dominated the news and relegated coverage of the actual sport to the background. Then in June, the PGA and LIV announced a surprise truce. While the details of the merger have yet to be worked out, there has been widespread speculation as to why the PGA, after two years of total war, would suddenly embrace its enemy.
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