Credit: treety/Adobe Stock As AI Hype Train Rolls On, Regulators on High Alert for 'AI Washing'
"One thing we know about hot marketing terms is that some advertisers won't be able to stop themselves from overusing and abusing them," FTC attorney Michael Atleson wrote in a blog post.
December 19, 2023 at 08:47 AM
4 minute read
Artificial Intelligence
Federal regulators say they're ready to pounce on companies that seek to add sizzle to a product's marketing by making unsubstantiated artificial intelligence claims.
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