Photo: Diego M. Radzinschi/ALM FTC Probing Use of Browser Histories, Other Personal Info to Individualize Product Prices
"Firms that harvest Americans' personal data can put people's privacy at risk. Now firms could be exploiting this vast trove of personal information to charge people higher prices," FTC Chair Lina Khan said in a statement.
July 23, 2024 at 03:34 PM
4 minute read
Editor's note: Uber's and Lyft's variable-pricing strategies reflect a broader push by businesses ito optimize pricing. But their practices do not fall within the scope of "surveillance pricing," The story below has been updated to make that clear.
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