Innovation has been a part of the business world for decades, but the current pace of change is unprecedented. The rapid technological advancements and shifting consumer preferences over recent years have created a rapidly changing legal landscape, requiring companies to adapt quickly. This pace has led some organizations to establish a new role within their legal departments: innovation counsel. But what exactly does this role entail?

I sat down for a conversation with Juli Greenberg, Innovation Counsel at General Motors, and Megan Ruscello, Corporate Counsel, Global Supply Chain, Innovation & Commercial at Starbucks, to learn more about the role and get their insights into its unique challenges and opportunities.