Strava, a San Francisco-based fitness tracker and community platform for athletes, has hired Allbirds General Counsel Daniel Li to head its legal department.

Since joining Allbirds in 2018, Li has played key roles on a number of fronts, including helping guide the eco-friendly footwear company through an initial public offering in 2021, overseeing key environmental, social and governance initiatives, and advising the executive team on compliance, corporate governance and privacy matters, according to his LinkedIn biography.