The next general counsel to slide a morality clause across the desk for a celebrity or web influencer to sign shouldn't be surprised if the talent also whips out a morals clause, one to cancel the contract if the brand acts immorally.

In this era of corporate scandal and corruption, so-called reverse moral clauses, also known as reciprocal or bilateral morals clauses, are popping up even among web influencers. These rising stars of social media are particularly vulnerable to having their reputations dashed in the event of corporate malfeasance.