Using LinkedIn’s Newsfeed to Feed Your Career
While not all C-suite executives read their LinkedIn newsfeed, the number who do continues to grow and reading the newsfeed is nicely habit forming.It’s catnip for recruiters, of course, as we use it as a means to stay in touch with our contacts via likes, comments and reshares.
November 09, 2024 at 06:14 PM
3 minute read
Career DevelopmentWhile not all C-suite executives read their LinkedIn newsfeed, the number who do continues to grow and reading the newsfeed is nicely habit forming. It’s catnip for recruiters, of course, as we use it as a means to stay in touch with our contacts via likes, comments and reshares.
LinkedIn’s newsfeed presents an easy and fun way to supplement in-person networking and boost awareness of you well beyond your own legal department. Done well, it’s an opportunity to create an online professional persona and build your reputation.
Suggested topics for your posts: positive news from your company, legal developments within your industry, and tips that can help your peers save time or money. But don’t be shy about dropping in personal posts that speak to your professional victories, milestones, or even personal interests. Inject humor and humility when possible.
Have fun with it. Avoid political rants or stuff better suited for Facebook. But generally speaking, it’s ok to show who you are on LinkedIn. And in fact, doing so in an interesting way is how you maximize this platform.
When a photo, graph or link of any kind can be used to bolster your post, incorporate it. With respect to how frequently you may wish to post, trust your gut. Daily posts feel over the top to me, but more is better than less. Personally, I post about once a week. Start slowly and build frequency as it becomes fun and you start getting reactions.
Beyond your own posts, use the newsfeed as a way to stay in touch with peers, learn about other legal departments, and reach decision-makers who post. Comment on posts and thank people who provide helpful information. With that in mind, I’ll end this column with a cut and paste of the following LinkedIn tip from one of my previous columns:
Don’t be picky about connections. A robust number of LinkedIn connections is helpful.As your number of connections increases, so does your visibility with influencers and decision-makers. Moreover, you will be able to see and research more people. Decline invitations from total strangers and obvious sales ploys (we all get them from financial planners, for example). Otherwise, just click “yes” to invitations and don’t overthink them. You should be LinkedIn with as many colleagues, peers, and outside legal and executive recruiters as possible.
People who decline invitations do so mainly out of fear that new connections will ask for referrals to others in their network. Surprisingly few people actually do that, and you can politely decline or ignore such a request.
Mike Evers recruits attorney for corporations throughout the United States. Visit www.everslegal.com or call 888-324-0154 to reach Evers.
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