Some 50 million people worldwide have used global privacy control settings in their internet browsers to restrict how their personal data can be used. Credit: Visual Generation/Adobe StockCompanies' Dirty Little Secret: Those Privacy Opt-Out Requests Usually Aren't Honored
“Ignoring privacy requests in states where they are legally obligatory creates a huge legal risk. Most companies that do so usually don't have evil intentions but haven't properly configured their consent-management tools," said Jules Polonetsky, CEO of the Future of Privacy Forum.
November 18, 2024 at 10:01 AM
8 minute read
Global privacy control lets computer users set privacy preferences in their browsers, automatically sharing those choices whenever users go to a site. It's supposed to give individuals more control over their personal data, allowing them to opt in or out of cookie usage, data sharing, data selling and targeted advertising.
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