Lawyers are often seen as risk-averse and impediments to business deals. This mistaken view especially affects general counsel (GCs), who can be left out of critical business discussions as a result. However, for those wanting to be regarded as business leaders, not just legal experts, there is a way to get past those stereotypes.

The fact is, GCs are like any other business leader, hoping to earn a seat at the table with trusted executives at the top of the decision-making chain. To overcome preconceived notions about their position, creating a strong personal brand is the answer—and the following tips can help.