In the ongoing conflict between new video and old TV, between innovative technology and the fierce control of IP, the battle lines firmed up considerably this spring. In early March, Viacom Inc. sued Google for infringing its copyrights by posting Viacom material on YouTube. A week later, NBC Universal and News Corp. (owner of Fox television and movie studios), neither of which have been able to come to terms with Google, joined hands to announce the creation of their own online video sitewhere they can maintain control over their programming, generate advertising revenue, and cut into the success of YouTube.
One staid broadcaster, however, conspicuously broke with the united anti-YouTube front, negotiating a deal that gives the upstart hipster additional credibility and legitimacy. The BBC announced a deal in March to have its own “channels” on YouTube. The channels will have promotional clips related to BBC programs, such as video diaries and views of sets, news, and shows from BBC’s commercial television arm. The BBC will share ad revenue with Google.
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