Some IP lawyers live for the courtroom, but Brian Siff has a reputation as someone more interested in helping clients with their problems than cutting notches on his belt. Says Mark Seidenfeld, counsel at client Scholastic, Inc.: “He’s sensitive and pragmatic on business issues, and not just the pure legal aspects.” Even the other side of the table agrees. “If he was not representing one of our competitors, I’d certainly consider hiring him,” says Ken Patel, a manager and general associate counsel for IP at The Procter & Gamble Company. “Unlike the typical outside counsel, he’s resolution-oriented for his clients.”
Siff absorbed important business and IP lessons early. His father, a professional inventor with patents on such things as the world’s then-smallest gyroscope, and a stepladder that folded to one inch thick, would raise money, build a company, then sell the business and start over.
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