“The telecommunications industry seems to be at an interesting crossroads,” says the 33-year-old Gilbert, a self-described “proud high school dropout” who went on to attend Harvard University and the University of Texas before becoming an online entrepreneur. “This is a time where there are a lot of disruptive technologies coming out and a lot of opportunities for small companies like ours to gain market share.”

Last year Gilbert set his sights on a new market: cell phone users. Why not offer them a version of iCall so that they, too, could make inexpensive long-distance calls by connecting either to other carriers’ networks or to VoIP—whichever was cheapest and most accessible?

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