This year’s college football bowl season should yield a fresh crop of stars destined for video game immortality. But will they get to cash in on their off-field fame?

The question is at the crux of lawsuits filed by three former players over the use of their likenesses in college football and basketball games made by Electronic Arts Inc. The stakes are potentially huge: Some years, EA sells 1 million copies of its college football game; the price for the 2010 edition posted on the company’s Web site in December ran from $29.95 to $59.95.

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