CONSIDERING THE popularity of Facebook and its ilk, it’s abundantly clear that companies need a granular understanding of how employees are using social media in both business and personally.

On Tuesday, Aparna Dave, counsel in the intellectual property section at Wells Fargo, and Marc Greenberg, professor and co-director of the intellectual property law program at Golden Gate University School of Law, gave a nuanced presentation on how companies (and their lawyers) can balance employees’ personal use with corporate policy at ALM’s “Social Media: Risk and Rewards” conference in San Francisco. Law Technology News’ editor-in-chief Monica Bay moderated the discussion, “Social Media: The Ever Changing Medium in 2011.”

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