You’ve seen the Go Daddy Group Super Bowl commercials. They tend to feature attractive ladies in provocative situations that have little to do with registering domain names. What you may not guess from watching them is that 60 percent of Go Daddy’s law department is female. The department is headed by feisty and outspoken general counsel Christine Jones — and she, for one, is not taking any lip about the ads. “If your market share went from 16 percent to 25 percent in one week, and it stuck for the entire year, would you do the same kind of ad again the next year?” asks Jones. “Of course. We run a business over here.”
And in the domain name registration business, the Scottsdale, Ariz.-based company is doing rather well. Go Daddy is the leader by a wide margin of accredited registrars. It’s larger than its eight closest competitors combined.
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