Which law firms have the strongest brands in the United States, the world’s largest legal market? According to a study by Acritas, the brand research company, Skadden, followed by Jones Day, Kirkland & Ellis, Sidley Austin, and Wachtell, lead the big firm pack.
Acritas compiled its list based on answers to phone interviews with 902 clients, 667 headquartered in the U.S. These are big clients: 58 percent report revenues of at least $1-billion. They answered the following inquiries:
- What are the first five law firms that come to mind?
- Which three firms do you feel the most favorable toward?
- Which firms are you most likely to consider for major M&A work ?
- Which firms are you most likely to consider for bet-the-company litigation matters?
- Which firms do you use most for “high value” work?
- And for overseas clients: which firms do you use most in the U.S.?
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