Once tablets like Apple Inc.’s iPad hit the scene, one of the livelier debates in the gadgetsphere was what they would mean for e-readers, those one-trick wonders that displayed electronic books on razor-sharp monochrome screens. After all, the thinking went, why buy a device that does just one thing, albeit well, when you could buy a device that does many things perfectly adequately? Many thought that the e-reader purchasing decision would become very simple: There would be no more e-readers.
But that’s not what happened. The major vendorsAmazon.com, Barnes & Noble, and Sonytweaked their technology and their business models, and brought out models that boasted even better screens, along with touch controls (like swiping to turn pages), and dramatically reduced prices. That last change was particularly significant. With prices now under $100, the leap to a tablet was no longer a no-brainer. And if customers still were tempted, well, the vendors would offer low-cost tablets of their own.
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