The use of video conferencing in law firms has grown by 8% since 2009, according to the 2011 technology survey from the International Legal Technology Association. There’s little doubt that it will continue to grow, as the video software becomes more sophisticated and travel becomes so even more difficult and expensive.

But what makes a video or webinar presentation successful? One factor is guaranteed: It takes a lot of work before, during, and after a presentation to maximize its impact.

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