Permit me a moment of nostalgia. way back when (we’re talking maybe a decade ago), when magazines on actual paper roamed the earth, we editors would spend untold hours making sure everything was just so. Phrases in feature articles were lovingly massaged until they went down easy, or provoked some kind of emotional reaction, the response painstakingly calibrated. And that was just on the word side; our art crew lavished the same attention on every image. They’d subtly alter the space between letters so words fit precisely, not to mention elegantly, in the columns on the page. It really is a form of artistry, and with modern desktop publishing software, there’s a lot that you can do to make everything perfect.
Then we’d send it off to the printer and . . . well, not much. We assume people read what we worked so hard to produce. People at conferences talked to us about articles they read, or a source would talk about the magazine. Occasionally, we’d get letters, either praising a story, or taking us to task (or worse).
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