Ever heard of a cookie audit? It’s not a reference to an inventory of the company vending machines. It’s a crucial step in complying with a U.K. regulation that entered into force in May: the so-called cookie law.
The law gives teeth to the European Union’s E-Privacy Directive, which requires organizations to obtain consent before they collect personal data from British nationals and other Europeans via cookies (small digital files that a site can deposit on a user’s computer). Organizations are supposed to inform Web site visitors which cookies will track themand get user permission to do so.
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