Etsy General Counsel Sarah Feingold is the only in-house lawyer we know who wields a crème brûlée torch to fashion fine metal jewelry, which she sells on the Web site operated by her employer. Five years ago, she realized that the Brooklyn-based e-commerce sitewhere sellers vend hand-crafted goods ranging from wooden jigsaw puzzles to stylish iPad sleevesdidn’t have an in-house counsel. So Feingold pitched the founder with a smattering of company policies that she had redlined, her theories on the Digital Millennium Copyright Act, and her understanding of Etsy’s artist community. She was hired on the spot.
Having made jewelry since her tween years, in college Feingold started thinking about how intellectual property applied to the craft. She now blogs about those issues for Etsy’s seller community, and regularly updates her self-published e-book, Copyright for Artists , which teaches artists how they can legally protect their work to ease their worries about being copied. “It’s really important to be smart and take appropriate risks when necessary, but not to feel paralyzed,” she says.
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