Among the many moments filmed at the Olympic Games in London, consider just a few: German diver Stephan Feck lands in the water flat on his back. Jamaican sprinter Usain Bolt beats Team USA (and everyone else) in the men’s 4×100 relay. And, after winning the gold in women’s tennis, Serena Williams busts out her dance moves right on the court.
You don’t have to search out a pirated clip to see them. They’re all on NBCOlympics.comright where Rick Cotton, general counsel of NBCUniversal Inc., wanted them. Beginning with the Beijing Games in 2008, Cotton and his crew have worked to thwart piracy of Olympics coverage by using twin strategies. NBC makes its high-quality footage available to consumers when they want it, how they want it. And the network tries to ensure that unauthorized content is low-quality and hard to find. Following the London Games, Cotton spoke to reporter Catherine Dunn about what it takes to protect those prized moments.
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