The GI Bill is now a registered trademark.

Since 1944 the bill (originally passed into law as the Servicemen’s Readjustment Act of 1944) has funded higher education for military service members returning to civilian life. And for most of its existence the program did just fine without a trademark. But repeated complaints about fraudulent marketing and recruiting practices aimed at military families eligible for loans under the bill prompted the government to seek out the Patent and Trademark Office. In December the effort finally succeeded.

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