In the midst of one of the coldest months in memory and just days after more than a foot of snow crippled the New York Metro area’s travel infrastructure, preparations for Super Bowl XLVIII at New Jersey’s MetLife Stadium on Feb. 2 are reaching a fever pitch. The only people receiving more airtime than starting quarterbacks Peyton Manning and Russell Wilson are The Weather Channel reporters who descended on the area. New York and New Jersey expect tens of thousands of tourists for the championship game itself, not to mention the thousands more who will swarm the area just to be near the excitement of the game and its festivities. Conservative estimates suggest that the event will generate hundreds of millions of dollars in revenue for the New York/New Jersey area. The low-end ticket prices on StubHub are currently in the $2,500 per seat range, and Fox Sports averaged around $4 million for 30 seconds worth of ad time during the game, media buyers said.

Those individuals and entities with a financial stake in the Super Bowl may take solace in the fact that the National Football League reported that the snowstorm that dropped more than a foot of snow on New York City would not have cancelled or even delayed the big game if it occurred on game day. Indeed, we see very little chance that the Super Bowl will be cancelled as a result of weather—the more likely risk, if any, is postponement.

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