In a year of big anniversaries, Apple has been celebrating the 30th birthday of its Macintosh computer. And this week has brought to mind Apple’s one and only Super Bowl commercial—the one it ran during the game 30 years ago to introduce its revolutionary new product, the Mac.

It was quite an ad. Directed by Ridley Scott, no less, it showed human automatons dressed like prisoners marching into a theater and staring blankly at a large screen from which Big Brother tells them that they are all unified in a common cause.

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