The amount of information—both credible and not so credible—on the Internet and in other mass media can be overwhelming for the average person. And a new survey by communications firm Greentarget, along with consulting firm Zeughauser Group and ALM Legal Intelligence (an affiliate of Corporate Counsel), suggests that in-house attorneys are no different from anyone else in this regard.
The “2014 State of Digital and Content Marketing Survey,” the latest iteration of an annual report that looks at how the legal industry consumes online media, reveals that with a deluge of information, and plenty of ways to consume it both at work and on the go, in-house counsel have their hands (and minds) full to bursting. This abundance of content, the report explains, will require legal marketers to adopt strategies allowing their content to stand above the rest.
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