Branding food as “all natural” might sound like a great way to convey that food is fresh and free from harmful additives, but in this day and age, it’s a tricky label. Kellogg Co. learned this the hard and litigious way recently when its subsidiary, Kashi Co., had to pay out a $5 million settlement to consumers and agree to change the labels on its food products over allegations that its products are not as thoroughly “natural” as advertised.
A group of plaintiffs in California sued Kashi, which sells cereals, cookies and other foods, alleging that some of the company’s products falsely advertised that they are “all natural” and contain “nothing artificial,” when, in fact, they contained certain ingredients that didn’t qualify.
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